Ahmad Tea teams with Antoine Semenyo for Hong Kong preseason event

Ahmad Tea hosted Manchester City striker Antoine Semenyo in Hong Kong on Aug. 2 for a tea tasting tied to its global “Preparation Is Everything” campaign. The event linked elite sport and tea craftsmanship around preparation, consistency and performance.

Why it matters: - Ahmad Tea used the event to connect its brand message with elite sport and to reinforce a global campaign built around preparation, consistency and craftsmanship. - The Hong Kong appearance gave the company a high-profile platform during Manchester City’s preseason tour. - The event also highlighted Ahmad Tea’s reach in more than 90 countries and its positioning as a premium British tea brand.

What happened: - Ahmad Tea hosted Antoine Semenyo in Kowloon Bay, Hong Kong, on Aug. 2, 2026, during Manchester City’s preseason tour. - The event centered on a master tea tasting and was part of Ahmad Tea’s “Preparation Is Everything” campaign. - Semenyo spoke with guests about preseason training, mental preparation and the habits behind top-level performance. - Guests were guided through the tasting by tea master Dominic Marriott.

The details: - Ahmad Tea said the campaign celebrates rituals that help people perform at their best, whether in sport or daily life. - The company tied football preparation to the care required to produce tea with consistent quality and flavour. - Guests sampled Ahmad Tea black teas and herbal teas. - The tasting showcased the blending process and Ahmad Tea’s heritage and quality standards. - Semenyo said preparation is the most important part of his career and that match day reflects work done long before kickoff. - Semenyo said he is focusing on daily habits during preseason to prepare for the next season. - Tracey Wakelin, Ahmad Tea’s global marketing chief, said the company was honoured to welcome Semenyo to Hong Kong and celebrate the campaign’s values. - Wakelin said the smallest, often unseen efforts matter whether preparing for a football season or a cup of tea. - Ahmad Tea said it selects tea from top-growing regions and uses strict tasting and quality-control standards. - Ahmad Tea said it sells products in more than 90 countries and serves 30 million cups of tea a day. - The company said it was founded in Hampshire, England, and is family-run across four generations. - Ahmad Tea said its “Hand Picked Profit Shared” programme shared extra profits with tea-picking workers in India, Kenya and Sri Lanka. - The company said more than 12,000 women received related bonuses in 2025. - Ahmad Tea said it also supports schools, hospitals, clean-water projects and emergency relief in multiple countries.

Between the lines: - The event blended sports marketing with product storytelling in a way that made the campaign message tangible. - Semenyo’s focus on training discipline fit the brand’s emphasis on unseen preparation, giving Ahmad Tea a clear lifestyle-to-performance narrative. - The partnership also stretches beyond sales into sustainability and community work, which can deepen brand loyalty with global consumers.

What's next: - Ahmad Tea is likely to continue using athlete partnerships and campaign events to promote its premium positioning. - Semenyo will move on with Manchester City’s preseason build-up and his preparation for the next campaign. - Ahmad Tea said it will keep working with tea-production partners to support responsible sourcing and long-term sustainability.

The bottom line: - Ahmad Tea turned a preseason stop in Hong Kong into a brand statement: performance starts long before the spotlight does.